Although some calamine powders are made of zinc oxide, ours is zinc carbonate, a white powder that occurs naturally as a mineral called smithsonite. The signature light pink colour of calamine is then achieved by adding a touch of iron oxide, a rust-red pigment.

- First and foremost, calamine powder helps soothe the skin and is traditionally used to comfort irritation.

- Its absorbent properties help keep the skin feeling soft and dry — making it a useful base for dusting powders and deodorants.

- The powder also helps improve product stability by reducing the liquid content in formulations, which can help limit conditions suitable for microbial growth.